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Found 1 from your keywords: author=Prof. Mirosława Pluta-...
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MARKETING OF KNOWLEDGE BASED SERVICES
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Prof. Mirosława Pluta-Olearnik, PhD

The issues discussed in this paper refer to the contemporary role of services in the knowledge-based economy. The author identifies the fields of services that currently constitute the so-called economy development carriers and names them knowledge-based services. Educational, research, and information and communication, as well as business services are particularly significant in this group…

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